Residential Real Estate Market 2025

In 2025, Marrakech remains one of the most attractive residential real estate markets in North Africa. The city continues to attract Moroccan buyers, Moroccans living abroad, European investors, and increasingly buyers from the Gulf countries seeking second homes, lifestyle properties, and rental investments.

The market is characterized by:

• Strong demand for luxury villas and resort-style residences.
• Growing interest in short-term rental properties driven by tourism.
• Continued infrastructure investments linked to Morocco’s preparation for the 2030 FIFA World Cup.
• Competitive pricing compared to comparable destinations in Spain, Portugal, or the South of France.

Current Market Trends

The residential market is experiencing steady growth:

• Residential property prices have increased moderately, approximately 1–3% during 2025.
• Transaction volumes have risen significantly, indicating strong market activity.
• The luxury segment remains the strongest-performing sector, particularly villas with gardens, pools, and golf course views.

Marrakech remains the strongest hospitality investment market in Morocco and one of the most dynamic tourism destinations in North Africa. In 2025, the city continued to benefit from strong international tourism demand, increasing hotel occupancy levels, expanding air connectivity, and significant investor interest in luxury and lifestyle hospitality assets. 

Tourism Performance

The hospitality sector in Marrakech experienced another positive year in 2025. During the first months of the year, overnight stays increased by approximately 9% compared to 2024, while hotel occupancy reached around 68–73%, confirming the city’s strong recovery and sustained demand. 

Marrakech remains Morocco’s leading tourist destination, attracting both leisure and business travelers from Europe, the Gulf countries, North America, and increasingly from emerging markets. The city benefits from year-round tourism thanks to its climate, cultural heritage, luxury lifestyle positioning, and growing wellness sector. 

At the national level, Morocco welcomed a record 19.8 million visitors in 2025, representing a 14% increase compared to the previous year, further supporting the hospitality sector’s growth. 

Hotel Supply and Development

Marrakech continues to attract significant investment in hospitality infrastructure. By 2025, the city offered nearly 2,000 licensed accommodation establishments with more than 75,000 beds. Since 2021, hundreds of new hospitality projects have been added, reflecting strong confidence from both domestic and international investors. 

The market includes:

• Luxury hotels and palace-style resorts
• Boutique riads within the Medina
• Wellness retreats and eco-lodges
• Branded international hotels
• Serviced villas and hospitality residences